Seller Guide

A clear plan to sell confidently and protect your net.

1) Pricing strategy

  • Price based on comps, not emotion
  • Condition + updates shift your range
  • First 7–10 days matter most

2) Prep checklist

  • Declutter: make rooms feel bigger
  • Fix small stuff that signals “neglect”
  • Focus on entry, kitchen, baths, lighting

3) Photos + launch

  • Clean, bright photos = more showings
  • Listing description that sells benefits
  • Launch plan (timing, open house if appropriate)

4) Showings + offers

  • Showing prep routine (15-minute reset)
  • Evaluate offers by net + certainty
  • Negotiation strategy with deadlines

5) Inspection + closing

  • Know what’s reasonable to fix
  • Credits vs repairs vs “as-is”
  • Move-out checklist and final steps